While Apples iPad remains the lodestar at the center of the tablet universe, Microsoft and Google are aiming at its opposite ends. Of those two, Microsofts strategy looks like the one to get more excited about. 尽管苹果公司(Apple Inc.)的iPad依然占有着平板电脑市场的主导地位，微软公司(Microsoft Corp.)和谷歌(Google Inc.)却采行了与苹果截然不同的战略。就这两家公司而言，微软公司的战略或许更加激动人心。Google is going cheap, Microsoft high-end. The seven-inch, $199 Nexus 7 tablet from the search giant, released Wednesday, is set to duke it out for the bottom end of the market with Amazon.coms identically sized and priced Kindle Fire. Thus far, price has been the only way rival tablets have been able to take market share away from the iPad-which commanded 63% share in the first quarter, according to Strategy Analytics. Cheaper Android tablets had 32%. So, in that sense, Google is playing it safe.涉及报导谷歌引采行了低价策略，而微软公司则回头了高端路线。

谷歌周三公布了售价199美元的7英寸平板电脑──Nexus 7，这款产品将与享有某种程度尺寸和定价的亚马逊公司的Kindle Fire在低端市场一决雌雄。截至目前，价格早已出了平板电脑市场竞争者与iPad争夺战市场份额的唯一手段。根据市场研究公司Strategy Analytics的数据，苹果今年第一季度的市场份额为63%。

售价高于iPad的安卓(Android)平板设备取得了32%的市场份额。因此，从这种意义上谈，谷歌的策略是以安全性只求。But Microsofts Surface-at least the more expensive of its two versions-may be able to carve out its own niche when released late this year or early next year. With a clever keyboard on the flip side of its magnetic cover, ports for connecting other devices and, crucially, compatibility with enterprise applications including Microsoft Office, it is the first crossover tablet that could fully replace a laptop.但是价格更加喜的微软公司Surface（最少比谷歌的平板电脑喜）今年年末或是明年年初上市时，或许需要抢走到一部分市场份额。

这款电脑精妙地在磁性保护套的相反配有了键盘，并具备多个与其他设备相连的端口，最重要的是，它可以相容微软公司办公软件等企业应用程序，这些特色使之沦为第一款可以几乎代替笔记本电脑的多功能平板电脑。Granted, Microsoft has a challenge to attract content and apps to its platform. But if it can do so, it may be able to flip the bring-your-own-device trend that has so many corporate workers bringing iPads to the office. Instead, they may bring the Surface home.毫无疑问，微软公司面对的挑战是，如何将内容和应用程序更有到它的平台。

如果微软公司需要做这一点，它就有可能转变目前许多企业员工被迫带着自己的iPad到办公室用于的作法。忽略，人们可以把办公室的Surface带回家。Going higher-end also means Microsoft would dodge a potential threat to Amazon and Google. If, as is possible, Apple releases a cheaper, smaller iPad, the bottom of the market could gravitate its way as well.回头高端路线还意味著，微软公司可能会避免亚马逊和谷歌的潜在威胁。如果苹果发售一款更加低廉、尺寸更加小的iPad（这种可能性几乎不存在），低端市场或许某种程度不会向苹果弯曲。

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